In-house solicitor, marketing properties
Oran Arif is an in-house solicitor for the marketing properties team at Mars Incorporated, where he has provided legal counsel within many of its business segments – chocolate, food, drinks and pet care – over the past five years. He has advised on building, protecting and commercialising Mars’ brand assets across the world, including in Europe, the United States, the Middle East and China. His primary responsibilities are the global management and enforcement of Mars’ brand assets within its food and drinks divisions and collaborating with business partners to drive brand growth.
Before joining Mars, Mr Arif worked and trained at IP law firm Briffa. He completed his law degree at Queen Mary, University of London and LPC in the College of Law, London. He is also an active member of AIM’s (the European Brands Association) trademark and anti-counterfeiting committees.
Michael Best studied law in Mainz, Germany and Dijon, France. He first became involved in intellectual property as a scientific assistant at the University of Mainz in 1987 when he wrote a doctoral thesis on trademark and unfair competition law. He then worked at a large German auditing firm for two years before joining chemical and pharmaceutical company Hoechst AG.
Dr Best is a founding partner of the law firm BEST Attorneys and has worked as counsel to clients worldwide – in all aspects of trademark, unfair competition, copyright and domain matters – for over 25 years. Dr Best is a member of the International Trademark Association, the Pharmaceutical Trademarks Group and the German IP Association.
BIESALSKI & COMPANY
Alexander Biesalski is one of the key figures in the development and implementation of brand valuation in Germany. Early in his studies of industrial engineering and management, he realised the importance of combining unconventional disciplines.
Mr Biesalski is the founder and majority shareholder of BIESALSKI & COMPANY, based in Munich. Throughout his career, he has gained a broad scope of competencies in the fields of business strategy, marketing, research and bank and corporate consulting, which he combines with innovative value-oriented brand strategies. Mr Biesalski’s clients – including international corporations as well as innovative small and medium-sized enterprises – agree with his vision: “A good name is your strongest asset”. This acknowledgement recognises his expertise in strengthening the brand’s profitability and proficient application of marketing tools.
Senior legal counsel, IP and commercial digital divisions
Alec Cameron is senior legal counsel for intellectual property at Telefónica SA, one of the world’s largest telecommunications companies. He advises on all aspects of IP law, including IP portfolio management and contentious matters, as well as IP issues relating to R&D, venture capital and the delivery of new digital products and services. He also advises on IP issues relating to Telefónica’s corporate and commercial activities.
Assistant general counsel
Jennifer Chung is assistant general counsel at Time Inc, where she manages the company’s global trademark, patent and domain name portfolios, and assists with other IP-related issues. Before joining Time Inc, Ms Chung was assistant general counsel at the New York State Department of Economic Development, providing counsel on state-wide agency matters concerning IP issues, including licensing and enforcement of the “I Love NY” family of service marks and trademarks.
Ms Chung was an associate at several local law firms, including Kaye Scholer LLP, where she handled a wide range of high-level IP litigations. She served as an assistant district attorney at the Manhattan District Attorney’s Office and as a law clerk to Judge Gabriel W Gorenstein of the US District Court for the Southern District of New York.
Ms Chung attended Albany Law School and Cornell University.
Director, head of trademark department
Janine Colesie is head of CSL Behring’s global trademark department, which she developed and established. The department’s mission is to become an innovation partner for the enterprise, by providing integrated IP solutions through an international department that supports worldwide operations. Ms Colesie helped the department to develop from a portfolio management team to a one-stop shop for trademark, domain name and copyright law matters.
Cooperating closely with stakeholders all over the world, the department maps out the enforcement strategies for their trademarks; most of them also undergo a regulatory approval in addition to trademark registration.
Ms Colesie is a fully qualified German lawyer. She began her career at CSL Behring as legal counsel and has experience in project management and IT contracting.
Bernd Conrad is an expert in the licensing and merchandising of children‘s entertainment brands, with 18 years of experience in the field. After holding key positions at Fox Kids, Jetix Consumer Products (a former Walt Disney company) and TV-Loonland, Mr Conrad joined German brand management company m4e in 2010 as head of licensing.
Mr Conrad is one of the architects of the international licensing success Mia and Me, a TV series and brand for children. In his current position as commercial director, Mr Conrad now overseas m4e‘s business expansion into international markets such as Asia, North America, the Middle East, North Africa, Australia and New Zealand.
Legal – IP manager, plastics division
Maximin Gourcy is the IP manager for the plastics division at DS Smith, a company that has manufactured flexible packaging, filling equipment, dispensing solutions and rigid packaging returnables in Europe for 30 years. He manages the IP portfolio, including patents, designs and trademarks, and assists the division’s teams on all IP matters in order to improve and develop the global IP strategy.
Founder and CEO
David Haigh is the founding CEO of Brand Finance, the leading independent brand valuation consultancy. Mr Haigh qualified as a chartered accountant with Price Waterhouse in London. He has worked in the area of business brand and intangible asset valuation since 1991, and since January 1995 has specialised entirely in this area. Mr Haigh has represented the British Standards Institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose standard (ISO 10668) was published in early 2010.
Mr Haigh is a passionate writer and has written many articles for the marketing and financial press on branded businesses and brand valuation, as well as numerous publications. He also lectures on the subject of business brand and intangible asset valuation at many of the leading business schools around the world.
Trevisan & Cuonzo Avvocati
Julia Holden is a senior partner at Trevisan & Cuonzo Avvocati and is qualified as both an English solicitor and Italian attorney. She has been practising with Trevisan & Cuonzo Avvocati since its establishment in 1993. Ms Holden has worked with Italian, UK and US companies and multinational corporations for many years, providing advice on all aspects of intellectual property. Ms Holden specialises in trademark protection and enforcement in areas including litigation, anti-counterfeiting, unfair competition and customs monitoring in diverse industries. Ms Holden has worked with a broad range of clients, having recently advised Sky, Converse, Superdry, Jaguar Land Rover, Beiersdorf AG and Marion Parke.
Ms Holden’s awards and recognitions include being listed as one of the Top 250 Women in the Managing Intellectual Property - IP STARS Handbook (2016) and being awarded the silver band in the individual rankings for enforcement and litigation in the World Trademark Review 1000 (2016).
World Trademark Review
Trevor Little has been editor of World Trademark Review since 2009. As a legal and business journalist for over 20 years, Mr Little has headed up titles across a range of industries, covering issues as diverse as not-for-profit sector management, the business applications of new technologies and risk management. Throughout his career, Mr Little has written extensively on the issues surrounding corporate reputation and identity, brand management and business development. He has also been interviewed about brand and trademark issues on national radio and spoken at a range of international trademark and brand protection events.
Principal trademark counsel
David Llewellyn is a dual-qualified IP solicitor and trademark attorney with extensive in-house experience in the character merchandising and technology sectors. Mr Llewellyn’s in-house career has focused on IP licensing companies. He is currently responsible for ARM’s cradle-to-grave trademark activities.
BIESALSKI & COMPANY
Torsten Mann is a juridical assessor and an executive consultant and freelancer at BIESALSKI & COMPANY. The company focuses on finance, strategic planning, brand and product development, marketing and distribution.
Until March 2015 Mr Mann was senior head of a corporate finance boutique for structuring M&A projects as well as for the financing, restructuring and balance sheet optimisation of medium-sized family businesses.
He is also the founding manager of K-System GmbH/Vienna, a company of Krüger-Gruppe/Bergisch Gladbach, taking responsibility for trademark and patent protection and quality management of equipment production in China.
Mr Mann has over 35 years of experience in the industries of consumer goods, consumer durables and capital goods, from the perspective of both finance and marketing.
TELEFUNKEN Licenses GmbH
Christian Mayer has been managing director of TELEFUNKEN Licenses GmbH since March 2014. Before his appointment, Mr Mayer was managing director at Ferrari and successfully built its global licensing business in the credit card industry, from 2011 to 2013.
Mr Mayer served as a member of the executive board at investment company Live Holding AG from 2005 to 2010 and was, among other things, jointly responsible for acquiring TELEFUNKEN Licenses GmbH in 2007. He is a frequent speaker on brand licensing at national and international industry conferences.
Mr Mayer is a business graduate of the Wharton School of the University of Pennsylvania.
Group legal director
Originally a trademark specialist, Kevin Mutch has branched into other areas of commercial and corporate law. Having previously run his own IP consulting business, he was also head of intellectual property and acting head of legal at the former Rank Hovis McDougall, where he managed the protection of well-known British food brands such as Hovis, Mr Kipling, Bisto and Sharwood's. He has worked for city firms FieldFisher and Clifford Chance.
As the first employee of the new Fabergé business, Mr Mutch has seen it evolve from a portfolio of trademarks (acquired from Unilever by a private equity company in 2007) to a credible player in the international luxury goods industry, now vertically integrated with its parent company, Gemfields plc. Mr Mutch enjoys providing the solid legal platform for Fabergé’s relaunch and being close to the heart of the business.
Laure van Oudheusden
IP and standards manager
Philips Intellectual Property & Standards
Laure van Oudheusden is IP and standards manager at Philips Intellectual Property & Standards (IP&S)., where she is responsible for all IP matters for two of its business groups – health and wellness and personal care.
Before this role, from August 2012 until August 2016, Ms van Oudheusden was head of Philips IP&S in China. From 2009 until August 2012, she was general manager of Philips Group Innovation within Philips IP&S, where she was a member of the executive management team of the IP&S organisation, which has over 300 IP professionals. Before this role, Ms van Oudheusden was the general manager of the Philips IP&S office in France from 2006 to 2009.
Ms van Oudheusden is qualified before the French Patent and Trademark Office and the European Patent Office. She has a master’s from the Higher Institute of Electronics of Paris, with a major in telecommunications.
Director, custom and managed solutions
Robert Reading is director of custom and managed solutions at Compumark in London. He studied mathematics and physics at the University of Sydney and was national product manager for a scientific and medical equipment supplier for seven years before moving to the United Kingdom in 1999 and entering the world of trademarks. Mr Reading worked for a leading UK IP firm for 15 years, managing large IP projects and as part of the team that built and maintained the in-house trademark record management system.
Mr Reading joined Compumark in 2015 and manages a team based in the United States and Europe that delivers bespoke trademark-related services to clients, with particular emphasis on record validation, gap and protection analysis, and global search and portfolio management projects.
KUHNEN & WACKER
Christian Thomas specialises in IP-related litigation and prosecution (in particular trademarks, domain names, unfair competition, copyright, design and counterfeiting). He studied law at Ludwig-Maximilians-University in Munich and joined the Bar in 2005. Dr Thomas obtained his PhD from the University of Salzburg in 2009. Before joining Kuhnen & Wacker, he worked for a law firm in Australia. He frequently lectures and writes on IP-related matters. Dr Thomas represents cases before the German civil courts, the Trademark Office, the EU Intellectual Property Office, the Federal Patent Court, the general courts and the European Court of Justice.
Trademark and copyright counsel
Giovanni Visintini is a qualified solicitor and trademark attorney, and is also qualified as an Italian lawyer. Mr Visintini has over 15 years’ experience in managing, protecting, exploiting and enforcing global brands in a variety of business sectors and jurisdictions.
As counsel for trademarks and copyright at BP, Mr Visintini is responsible, among other things, for protecting BP’s green colour trademark, advising on IP issues relating to sponsorship and joint venture agreements and managing the trademark portfolios of various businesses within BP and Castrol.
Fish & Richardson
Jan Zecher is a principal at the Munich office of Fish & Richardson and a member of the firm’s trademark and copyright group. Dr Zecher is a German attorney and has been admitted to the German courts, the German Patent and Trademark Office and the EU Intellectual Property Office, among others. Dr Zecher has over a decade of experience in intellectual property and has advised German, European and US companies in all trademark, domain name, design patent and advertising matters.
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