Recent surveys of in-house counsel suggest that more than a third of IP departments have gone over budget this year, with corporate funding for many trademark teams not expected to increase any time soon. Year after year, Managing the Trademark Asset Lifecycle has provided trademark owners, counsel, brand strategists and financial professionals with a platform to present and assess the latest strategies for managing and maximising the effectiveness of your trademark portfolio as a business asset, enabling trademark departments to position themselves as revenue generators rather than cost centres.
After two highly successful US events, Managing the Trademark Asset Lifecycle, the industry’s unique trademark event, came to Europe.
The inaugural European event took place on March 23 2017 and received excellent feedback from delegates, speakers and sponsors alike.
Thursday, March 23, 2017 08:00 - 18:45W. Europe Time
Konferenzzentrum Munich, GermanyLazarettstraße 33München 80636Germany
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