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Managing the Trademark Asset Lifecycle 2017

Look beyond the legal aspect of trademarks

Recent surveys of in-house counsel suggest that more than a third of IP departments have gone over budget this year, with corporate funding for many trademark teams not expected to increase any time soon. Year after year, Managing the Trademark Asset Lifecycle has provided trademark owners, counsel, brand strategists and financial professionals with a platform to present and assess the latest strategies for managing and maximising the effectiveness of your trademark portfolio as a business asset, enabling trademark departments to position themselves as revenue generators rather than cost centres.


  • When

  • Thursday, March 23, 2017
    08:00 - 18:45
    W. Europe Time

  • Where

  • Konferenzzentrum Munich, Germany
    Lazarettstraße 33
    München 80636

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